Every point is explainable. Every weight is adjustable. No black box.
Person signals reflect who the individual is and how they behave. Account signals reflect whether the company is in a buying motion. Hover either bar to see what goes in.
Default weights for 16 signals across person and account dimensions. All adjustable in Space.
The weights above are configurable in your Resonance scoring settings. Promote signals that matter for your ICP, suppress ones that don't.
Each signal arrives and updates the score in real time. Watch the circle change color as Resonance builds from 0 toward hot territory.
A pricing page visit from 90 days ago is not the same signal as one from yesterday. Kaypo weights recency into every behavioral and trigger signal. Static attributes like title and company size do not decay.
The weights above are defaults. If your best customers are always CFOs, weight the CFO title higher. If funding recency matters more than tech stack, move the slider. No engineering required.
Third-party platforms give you 5,000 intent topics. Kaypo ships curated topic clusters tuned to your vertical. Each String is a named package. Activate the ones relevant to your ICP. Strings are pre-built for 12 verticals and refreshed monthly based on real buying signal patterns.
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